Data Analytics

At Future Media, we are committed to bringing effective, dynamic, game-changing analysis to our creators and influencers. Our team researches all aspects of online media, from content types to market results. We incorporate the latest trends and the most cutting-edge marketing strategies to create engaging campaigns for our clients.

With the rapid rise and overwhelming reach of TikTok in the past couple of years, there is no denying the power of exposure TikTok has in terms of a global audience. Our Future Media team decided to explore the correlation between the top radio songs from January 2020 to July 2020, and how many of those songs were popular on TikTok. This bar chart race signifies the major connection between a song’s popularity in the app and its prevalence on the radio. With data like this, we can provide the most crucial paths forward for our clients, ensuring their content reaches the widest audience.

There’s no denying the ability that influencers hold in the current global market. Social media has become one of the most salient avenues for advertising and public relations, and we recognize the ever-changing nature of such a fluid digital world. We’re dedicated to keeping a firm finger on the pulse of consumer choices, user tendencies, and market movements.

Promoting positivity is our number one priority at Future Media. We believe putting optimistic energy into the world will effect optimistic change, and we know that social media can be powerful and life-changing when put to the right use. 

We explored the top hashtags used on Instagram and created this word cloud, showing that the posts with the most engagements featured positive tags such as love, beautiful, happy, and art.

Our team researched positive Instagram hashtags such as love, beautiful, friends, and negative ones such as sad, broken, and dark. We found that posts including positive hashtags outnumbered those with negative hashtags by an outstanding amount.  

Therefore, we hold positivity at the center of every partnership, campaign, and show that we work on.


But why even use social media marketing?

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We analyzed which industries have been the most impacted by social media marketing…

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And we have a few holiday tips for you!